Marketing Brand Director

Michelin is hiring!

- - - - - - - - - - - -

The Opportunity:

We have immediate openings for Brand Director levels across our portfolio and within our Marketing Team. MICHELIN® has been ranked the Most Awarded Tire Brand in the US, recognized by industry experts and consumers alike. Marketing is core to our world and at the heart of where we make decisions. Marketers deeply understand the end user, our distributors and our market, building a vision of future success while consistently delivering on our company ambitions. As a marketing professional within our organization, you will be at the center for some of the biggest decisions we make!

These positions are based in Greenville, SC – close to beaches, mountains, and major cities like Atlanta and Charlotte.

If you embody values such as respect for people, teamwork, and trust, we invite you to consider joining us at Michelin, where this is not just a goal but our way of life! Apply for an opportunity to learn more about specific roles.

What you will do:

Own and run the portfolio utilizing the SAVE marketing model. SAVE = Solution (Product / Services), Access (Distribution), Value (Pricing) and Engagement (Promotion / Communication).  Ultimately, the brand teams coordinate every aspect of their portfolio’s success to achieve profitable growth, including:

• Creating a vision, building strategic and tactical plans, and motivating the broader organization to action

• Steer the segment, delivering business results and running profitability with operational excellence

• Leverage business analytics (equity, share, volume, P&L drivers, etc.) to inform data driven action plans

• Aligning and engaging teams, such as integrated marketing and communications, to ensure business objectives are met

• Build and maintain positive relationships with internal (regional and global) and external partners to support brand initiatives

• Develop and implement comprehensive brand strategies that align with our business objectives and market trends

What you will bring:

• Strong leadership skills and proven track record to prioritize, and implement in a high-performing environment

• Experience in driving business results and driving transformation

• Experience in a matrix oriented, global corporation is preferred

• A team player approach, driving collaboration across the organization

• BA/BS Degree in Marketing, Business or related discipline, MBA is a plus

• A minimum of 7-10 years of Marketing experience

Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.

This position is not available for immigration sponsorship.

Get in the driver’s seat and be on your way to a meaningful professional journey!